When Mylan wanted to create their first consumer campaign we decided to create something that put the human element at the centre of everything. There's 7 billion people in the world but each one of them has different needs and dreams.

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The new consumer campaign gave us the best opportunity to rebrand Mylan, getting rid of its conventional pharmaceutical identity to better bring to life the creative idea.

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Directors: The Dempseys

Photographer: Melanie Cleary

Production: Knucklehead